Digital Marketing

In this guide, we’ll give an overview of Digital Marketing, including importance of digital marketing, basic terms of digital marketing and the various source of digital marketing.

What Is Digital Marketing?

Digital Marketing is the strategic deliberation of advertisement for product and services in a digital platform such as website, search engine, email social medial and mobile application. In other words, Marketing done in digital platform is called Digital Marketing.

Digital Marketing

The Importance of Digital Marketing:

Basic Terms in Digital Marketing


Anything which is made visible to the user to promote in our website


Measurement means to control position of Title, Header, Footer, etc


Engagement is only possible if the content is good. Engagement can be in the form of text, images, and videos


We should provide proper information to the customer to retain their attention on our website so that when a visitor comes we can retain their attention


The conversions are the sales or subscriptions generated from your leads


When a customer views our website or products but doesn't make any click, it is known as impression


When a customer gets satisfied with the content he may give a recommendation to other peoples. Better content gives a better reason for the recommendation

Revenue Generation

Revenue Generation is the revenue generated from the lead


The analysis tool is used to track the user the number of users, there age group, gender, and the platform used to open the website​


Leads refer to the target audience interested in your company, who keeps hovering on your web pages and reading your blog posts